This is a question I see repeated on adult webmaster boards and the answer is: Almost all of them!
How is that so? I just got paid very little from my huge amount of traffic….
That my friend, is either because you are not paying attention or because you are not tracking what you do. Either way, you are loosing money. Every hour, of every single day.
See the way this works is quite simple. Buying or selling traffic with self service adult traffic brokers is based on a bidding system and a minimum price. So the program usually sets a minimum price for a visitor (minimum cost per visitor or CPV) that advertisers or adult media buyers has to pay, in some cases the CPV can be as low as 0.0001 (CPM 0.01) or as high as 0.03 (CPM30) – it depends on how well the broker can monetize the traffic themselves. Some programs doesn’t buy their own traffic and just send it to a backup URL, that’s fine too.
So when a media buyer places a bid, he says he wants to buy X volume of Z type for Y price. If another buyer then comes and wants to by the same type of traffic, he will need to overbid to get it if the full inventory is sold out.
What? Okay, to rephrase it.
If the adult traffic broker has one million popunders of daily Android adult US traffic and they already sold the whole million for a period of time, anyone wanting to buy the US Android traffic, will have to pay more to get it. Or wait.
How does this affect you as a publisher? Well for one thing media buyers actually dictate the price you are getting for your adult popunder traffic and those guys (and gals!) monitor their campaign vigorously every single day. So. If they are buying YOUR traffic via a broker and it’s not performing well, they will lower the price…
or (and this is more likely of course since your traffic is top notch!) if they are buying a large portion of adult traffic from the broker you are using to pop with, and a large portion of that traffic comes from another publisher that isn’t converting, they will lower the campaign 😉
In reality it’s an ongoing battle between media buyers, when the price has been bid too high for their taste from that best performing adult traffic broker they move to the next one on the list, then the price drops with the prior one and after a while when the other guy has spent his budget or moved on, the first media buyer returns to scoop up the traffic again.
So the answer is all of them or none of them. What you can do as a publisher is another matter, here is what I wrote on GFY earlier today:
Playing the pop-under game is a constant game of monitoring what networks pay the most for what GEOs and this changes – almost every single day. If you have large volumes, you can instantly see when a big media buyer changes his bids or even when he moves from one program to the other.
There is nothing wrong with the above picture, it all depends on your GEO mix. First of all, most programs have a cap on how may times per hour/day they resell an IP. If your surfer already hit their network earlier, you won’t get paid when you pop him. So 24K visits, can easily become 20..
Then think about how some GEOs pay as little as $0.1 CPM you can easily end up only earning $10 or $15 for pops with your traffic.
You need to be able to track what programs pay for what GEO pops. For example, PlugRush allows you to use up to 10.000 trackers with their direct link for pops – this way you can track what GEOs pay for what. For example:
Obviously this requires that you are able to control where you send your popunders and that programs support a direct link option. Trackers or not, if you can control where and what volumes you send to the brokers, you can monitor what you get paid and adjust the traffic to the broker that pays the most. And you need to be doing this, every single day.
In the above example, it’s based on Country/OS. So traffic from China with the android OS is not a high price, but it’s an OK price for CN traffic.
If you can’t track the traffic, you simply have to monitor your average CPM. But then you have to use different programs for different sites and the GEO mix might not be the same and you end up picking a broker on data you can’t really use.
And there you have it, it’s all a matter of the usual market mechanics – supply and demand. And you, as a salesman need to know what you are selling and who is willing to buy the most.