What adult traffic broker pays the most for pop-unders?

This is a question I see repeated on adult webmaster boards and the answer is: Almost all of them!

How  is that so? I just got paid very little from my huge amount of traffic….  

That my friend, is either because you are not paying attention or because you are not tracking what you do. Either way, you are loosing money. Every hour, of every single day.

See the way this works is quite simple. Buying or selling traffic with self service adult traffic brokers is based on a bidding system and a minimum price. So the program usually sets a minimum price for a visitor (minimum cost per visitor or CPV) that advertisers or adult media buyers has to pay, in some cases the CPV can be as low as 0.0001 (CPM 0.01) or as high as 0.03 (CPM30) – it depends on how well the broker can monetize the traffic themselves. Some programs doesn’t buy their own traffic and just send it to a backup URL, that’s fine too.

So when a media buyer places a bid, he says he wants to buy X volume of Z type for Y price. If another buyer then comes and wants to by the same type of traffic, he will need to overbid to get it if the full inventory is sold out.

What? Okay, to rephrase it.

If the adult traffic broker has one million popunders of daily Android adult US traffic and they already sold the whole million for a period of time, anyone wanting to buy the US Android traffic, will have to pay more to get it. Or wait.

How does this affect you as a publisher? Well for one thing media buyers actually dictate the price you are getting for your adult popunder traffic and those guys (and gals!) monitor their campaign vigorously every single day. So. If they are buying YOUR traffic via a broker and it’s not performing well, they will lower the price…

or (and this is more likely of course since your traffic is top notch!) if they are buying a large portion of adult traffic from the broker you are using to pop with, and a large portion of that traffic comes from another publisher that isn’t converting, they will lower the campaign 😉

In reality it’s an ongoing battle between media buyers, when the price has been bid too high for their taste from that best performing adult traffic broker they move to the next one on the list, then the price drops with the prior one and after a while when the other guy has spent his budget or moved on, the first media buyer returns to scoop up the traffic again.

So the answer is all of them or none of them. What you can do as a publisher is another matter, here is what I wrote on GFY earlier today:

Playing the pop-under game is a constant game of monitoring what networks pay the most for what GEOs and this changes – almost every single day. If you have large volumes, you can instantly see when a big media buyer changes his bids or even when he moves from one program to the other.

There is nothing wrong with the above picture, it all depends on your GEO mix. First of all, most programs have a cap on how may times per hour/day they resell an IP. If your surfer already hit their network earlier, you won’t get paid when you pop him. So 24K visits, can easily become 20..

Then think about how some GEOs pay as little as $0.1 CPM you can easily end up only earning $10 or $15 for pops with your traffic.

You need to be able to track what programs pay for what GEO pops. For example, PlugRush allows you to use up to 10.000 trackers with their direct link for pops – this way you can track what GEOs pay for what. For example:

plugrush traffic popunder example
Obviously this requires that you are able to control where you send your popunders and that programs support a direct link option. Trackers or not, if you can control where and what volumes you send to the brokers, you can monitor what you get paid and adjust the traffic to the broker that pays the most. And you need to be doing this, every single day.

In the above example, it’s based on Country/OS. So traffic from China with the android OS is not a high price, but it’s an OK price for CN traffic.

If you can’t track the traffic, you simply have to monitor your average CPM. But then you have to use different programs for different sites and the GEO mix might not be the same and you end up picking a broker on data you can’t really use.

In any case, I know that ExoClick, JuicyAds, PlugRush, PulpyAds and SmartxAds have direct links you can use for pops.

And there you have it, it’s all a matter of the usual market mechanics – supply and demand. And you, as a salesman need to know what you are selling and who is willing to buy the most.

FEBRUARY 23rd 2016 UPDATE: You can get a direct link with ClickPapa too if you ask them (and don’t cheat!) and they have BY FAR the most advanced fallback system. They pay very well for pops too!

Traffic company launches with great numbers

Source: AdultMediaGuide

A new player is in town and they promise great things. With a slick and modern interface, the best performing (in house!) offers in the industry and a state of the art traffic-to-lander matching algorithm they are ready to help you maximize your eCPM!

Besides the usual partner offers, Traffic Company has their own products that are converting well in over 15 countries and they promise you a better ratio than most competitors. Let’s look at the numbers from their newsletter today:

Pos Country Best performing carrier ECPM
1. Australia Telstra & Optus € 72,50
2. Switzerland Swisscom € 70,66
3. Germany Eplus € 68,45
4. South Africa Vodacom € 28,40
5. Greece Vodafone € 26,80
6. Poland T-Mobile € 24,93
7. Portugal MEO € 22,44
8. Spain Vodafone € 21,21
9. Turkey Vodafone € 19,95
10. Netherlands All cariers € 17,80

How about an eCPM of €72,5 huh? That is just crazy good! Almost sounds too good to be true, but apparently it’s not!

Now the above table is for mobile carrier based traffic, so we know that traffic always performs better than regular desktop traffic or even wifi mobile – but I am being told by them, that even desktop pop-under traffic from countries such as: NL,BE,DE,AT,CH,IT,NO and DK are doing great.

In other words, I’m recommending that you board the Traffic Company train today and get started with the above countries. Better now than later!

Who pays the most for adult mobile redirects?

The Next Generation Traffic Network

In the last month, the average mobile redirect CPM has been (hold on) $10.1! That’s pretty crazy and I don’t know anywhere else where you can get that high a payout. The traffic consists of:

US: 51.9 %
UK: 14.2 %
FR: 5.1 %
SG: 4.3 %
DE: 3.5 %
CA: 3%
Other: 18 %

So it’s not because it’s all T1 traffic. Not at all. Now who said there was no money in porn huh? On top of that, they will sell your regular clicked and even blinde traff, if it can’t be sold it’ll be traded at a (for me) return rate of  2921.81 % I know it sounds crazy but it’s not, check this out:

PlugRush traffic trading stats screenshot

 

 

 

 

 

 

 

 

Yea I’ve blanked out the the actual numbers, but those are not important. What’s important is that for every visitor you send away you get almost 300 times back. Also you need to realize that the ones you get back are people that click a thumbnail YOU upload. So they want to see what they click and we all know that’s a better conversion ratio.  I’ve literally had sites get thousands of clicks a day, going from zero traffic to something – very useful when powering up your tradescripts. This way you don’t need to go and buy feeder traffic no more.

How’s it possible? Well go and ready on GFY, but PlugRush has their own sites they use to feed the network. These are good guys, they pay on time, every time and they’ve been in the business for years. Let’s hope they stay around for years cause they are making me (and a ton of other people) good money! So go and signup with PlugRush today!