I’ve tried a lot and have finally found my home! Here is what you need to consider when you pick a solution to handle your adult e-mailing. Why should I email you may ask? Or who? Well that’s another talk, but if you run a paysite, you should be mailing your current members to up-sell services or let them know that you have done updates to your site and e-mail ex-members because you want them back! If you run a free adult site, you should be collecting e-mails so you can send them great offers. But enough about that.
When you are picking a company / system to handle your e-mailing, you need to ask yourself this:
1. Do they allow adult?
2. Can I get dedicated IP’s so others do not pollute my domains?
3. Is there a rep I can always reach and does he know what he is talking about?
4. Do I pay per send or list volume?
Depending on how you e-mail and how much, most find that paying by list size is by far the best solution. Let us say that you have a good setup where you e-mail people via auto-replies when they signup to the list (you create an e-mail loop), based on opening mails and clicking links, you send them different offers. This all adds up to a per-send volume.
For example, you have a list of 5000 people. They each get 1 welcome e-mail and then every week you send them a newsletter, that means that when a month has passed you have sent a total of 25000 e-mails.
Let us say that you have multiple lists, because you create new lists based on segmentation and that still has only a total of 5000 unique e-mails across 10 lists, it’s the same unique e-mails they just get more targeted offers from different domains. So every list you still send one welcome e-mail and then one weekly newsletter, Total of 5 mails per month per list.
So the math is this: 5000 x 5 x 10 = 250000
So what if you have a big list that you do not mail that often? Say, 4 times a month (anyone that does mailing knows that you use your lists, clean them up and mail at least once a week). Let us look at that. At a list of 75000 unique e-mails, the math looks like this:
75000 x 4 = 300000
So you should do the math for your own e-mailing solution and see what you get. Sure you can host it yourself and just pay for a dedicated box – BUT – if you want a good delivery rate, you need to know a lot about mailing to do that. Personally I go with a hosted solution, I mail small segments and do not spam.
As you can guess, I have moved to GloboMailer and am super happy with the service and the system, they launch a drag and drop e-mail editor soon and that is going to kick ass!